SEO #5: Analyzing Keywords (Google AdWords)

The first thing we must do is get to know exactly what keywords our customers will be typing into Google – use Google AdWords to analyze this. AdWords is a tool that you type in a word and it will give you dozens of similar search terms. For example, when…

SEO #4: ‘Inbound’ Linking

On July 19, 2012, Posted by , in Uncategorized, tags , , , , With No Comments

Get Links: Asking for Inbound Links Vanity aside, SEO is about gaining popularity on the web – by the measure of inbound links (links from other sites to your site). These are important for Google’s PageRank system, as it is probably the most important component in terms of how it…

SEO #3: Limitations of SEO

On July 19, 2012, Posted by , in Uncategorized, tags , , , , , With No Comments

What SEO Can and Cannot Do SEO can definitely drive more traffic to the website. More specifically, if strategized correctly, you can direct the kind of traffic you want coming to your site – predicting, for example, what your potential customers would input in search queries would paint a good…

SEO #2: What Exactly is Search Engine Optimization?

On July 19, 2012, Posted by , in Uncategorized, tags , , , , , With No Comments

i. What is Search Engine Optimization (SEO)? Very briefly, Search Engine Optimization is basically a strategy where you take popular keywords and put them into the body of your story, website or blog to help it reach to the top of a search engine. SEO is an important aspect of…