SEO #4: ‘Inbound’ Linking
Get Links: Asking for Inbound Links
Vanity aside, SEO is about gaining popularity on the web – by the measure of inbound links (links from other sites to your site). These are important for Google’s PageRank system, as it is probably the most important component in terms of how it evaluates your rank.
In order to get inbound links you simply need your links to appear on someone else’s webpage – preferably a site that is well connected, well established and already driving plenty of traffic. The best way to do this is to ask other site’s webmasters – through requests for mentions in articles, free advertising or for a small fee. Additionally, sites that have similar or related content may be more willing to help you out.
The best inbound links will come from sites that publish content that is complementary and related to the content on your site – a site that specializes in food blogging will not assist Beverly Hills Chairs too much; simply because the traffic of surfers drawn to the site would most likely not be the same people who are seeking luxury office furniture. Additionally, discussion sites or forums that are relevant to your site’s theme work equally well – a furniture searching site or evaluation forum may be useful for BHC. Finally, just ask. E-mail the Webmaster and ask – explain why you think your site and its content would be interesting to his/her viewership.
The easiest way to get inbound links is to post comments – blog comments, discussions and the likes. While these links really do not have the same credibility as a link from a stable site, they do draw short-term traffic. So whenever you are posting on a furniture forum, stick in BHC’s website.